Business coaching



Setting goals

In business, you have to have a vision of where you want to be. Your vision should be geared around your personal goals, and what your business should achieve to realise those goals.


Every business needs a strategy. Creating growth requires careful planning, financial control, creative marketing and effective sales. All combine to provide a route map for your business.


A business coach is not just a mentor, they are also very often the only person who will continually encourage you to achieve. Let’s be honest we all need encouragement and someone to tell us if we are procrastinating.

Our core business is doing interventions within organisations, on individuals or with teams. Therefore we recognise 4 ingredients for succes (S): the target group (T), the required output (O), the intervention (I) and adaptability of the consultant (A). Simplified this can be presented as S = (T+O+I)xA. 

S = (T+O+I)xA 

How do we translate this to your organisation ? We see ‘observation’, ‘reflection’ and ‘action’ as our translation of input, process and output. This 3 step building block in each of our approaches will be repeated with different frequences & amplitudes, creating a cyclical & parallel learning approach from beginning till end. As a customer you may  expect adaptability (A) & flexibility as the main attitude of  all our consultants.

Is a universal approach possible then? Using several principles out of different sciences (breaking up the complex in smaller resolvable units, the circles of causality, the entity driving vector and Ashby’s Control of Complex Systems) we have come to the conclusion that our approach should be just as complex as the challenge we face but at the same time consist of the universal building block of human dynamics: input => process => output. 

How complex are the challenges we face in your organisations? T,O & I being variables you immediately understand that each mission of ours is indeed a complex challenge. T often stands for several people with different and sometimes even opposed interests. O or output is not the same for all participants or for the sponsor or for other stakeholders such as HR. And of course each intervention is different depending on the individual consultant, the models being used, quantity & quality of interaction, etc.